Purple Insider, the latest addition to Blue Wire’s podcast network, is making waves in the sports podcasting space as it soars up the Apple Podcast charts. The Minnesota Vikings podcast, which debuted on Memorial Day, made it into Apple’s Top 200 list before releasing a full episode and has now risen to No. 14 in the sports category. As you can see in the picture below, Purple Insider is in some elite company.

The show is hosted by Matt Coller and discusses every aspect of Minnesota Vikings football. Matt comes to Blue Wire from 1500 ESPN in Minneapolis-St. Paul, where he covered the Vikings day-to-day beat and co-hosted a radio show about the team called Purple Daily. Matt remains a credentialed media member with the Vikings at Blue Wire, so his access to the team will not change.

“Matt is leading the charge of reporters who are monetizing independently of legacy media,” said Blue Wire CEO Kevin Jones. “His Vikings coverage is fantastic and his fans are following him away from SKOR for written and audio content. We’re excited to help support his podcast and his evolution as an NFL content creator.”

In the first episode of Purple Insider, Matt broke down the Minnesota Vikings schedule game-by-game with his former co-host Courtney Cronin. In the second episode, he and PFF’s Eric Eager did an in-depth analysis of the QB matchups for the first half of the Vikings season. The show will continue to release episodes every week.

We at Blue Wire could not be prouder of this start. Despite launching the podcast in the offseason and despite facing the challenges of the pandemic, Matt has persevered. Purple Insider’s early success is a testament to his talent. We can’t thank him and his fans enough for making the transition to podcasting, and we can’t wait to see what more he has in store for us. Welcome to the team, Matt.


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